Hokkaido is renowned for its breathtaking natural scenery and abundant local ingredients, making it home to a wide variety of famous products and regional specialties. When visiting Hokkaido, why not look for unique souvenirs that can only be found there?
In this article, we introduce some of the best local specialties and signature products that Hokkaido has to offer.
From delicious treats to distinctive regional goods that capture the charm and flavors of Hokkaido, these souvenirs are sure to make your trip even more memorable. Be sure to use this guide as inspiration for your souvenir shopping!
Recommended Hokkaido Specialties & Local Products: Snacks and Sweets Edition
A Classic Favorite: ISHIYA’s “Shiroi Koibito”
When it comes to Hokkaido souvenirs, Shiroi Koibito is the quintessential choice.
This beloved confection consists of crispy langue de chat cookies—a traditional French baked treat—sandwiched with ISHIYA’s original blend of chocolate.
A long-selling product that has been cherished for more than 45 years, Shiroi Koibito is one of Hokkaido’s most iconic sweets and a must-buy souvenir known throughout Japan.
Price
- 9 pieces (White Chocolate): ¥648 (tax included)
- 36-piece tin (27 White Chocolate & 9 Black Chocolate): ¥2,808 (tax included) and up
ROYCE’ Nama Chocolate (Fresh Chocolate)
ROYCE’ Nama Chocolate, one of Hokkaido’s most famous specialties, is made with plenty of fresh cream, giving it a rich flavor and a silky-smooth texture that melts effortlessly in your mouth.
ROYCE’ offers a variety of nama chocolate flavors, including popular options such as Au Lait and Mild Milk, as well as seasonal limited-edition varieties. Made with carefully selected cacao, these premium chocolates are a delicious souvenir that can be enjoyed by people of all ages.
Price
- Nama Chocolate [Au Lait]: ¥778 (tax included)
Calbee’s “Jaga Pokkuru”
Hokkaido is famous as one of Japan’s leading potato-producing regions, and Jaga Pokkuru is a popular snack made from 100% Hokkaido-grown potatoes.
Using a unique production method, the potatoes are cooked with their skins on, resulting in a delightfully crispy texture and rich potato flavor. Once you start eating them, it’s hard to stop!
A longtime favorite among visitors, Jaga Pokkuru is one of Hokkaido’s most iconic snack souvenirs.
Price
- 6-pack: Approximately ¥650 (tax included)
- 10-pack: Approximately ¥1,050 (tax included)
Prices may vary depending on the store.
Rich and Creamy Butter Goodness! Rokkatei’s “Marusei Butter Sandwich”
Rich and Creamy Butter Flavor! Rokkatei’s “Marusei Butter Sandwich”
Rokkatei, one of Hokkaido’s most renowned confectionery makers, is a long-established sweets company founded in 1933.
Among its many popular products, the standout favorite is the long-selling Marusei Butter Sandwich.
This classic treat features biscuits made with flour specially produced for Rokkatei, filled with a rich butter cream made from 100% Hokkaido milk butter blended with white chocolate, along with plump raisins. The delicate, crumbly biscuit pairs perfectly with the rich and creamy filling, creating a truly satisfying flavor.
Price
- 10 pieces: ¥1,400 (tax included)
- 16 pieces: ¥2,250 (tax included)
Tokachi Shinmura Farm’s “Clotted Cream”
Clotted Cream from Tokachi Shinmura Farm is made from 100% fresh milk sourced from pasture-raised cows that are allowed to graze freely. By carefully maturing the milk fat, the cream develops a rich, luxurious flavor. Its texture is often described as being somewhere between butter and whipped cream.
Only around 50 containers can be produced at a time, making it a rare and highly sought-after product. It can be enjoyed in a variety of ways, such as spreading it on scones or using it in place of butter when preparing dishes like omelets.
As a premium and hard-to-find dairy delicacy, it makes an exceptional souvenir for anyone looking to experience the rich flavors of Hokkaido.
Price
-
100g: ¥1,404 (tax included)
Recommended Hokkaido Specialties & Local Products: Rice and Savory Foods Edition
Versatile and Delicious! Salmon Ruibe Pickles
Salmon Ruibe-zuke – A Hokkaido Delicacy Enjoyed in Many Ways
One of the most delicious souvenirs unique to Hokkaido is salmon ruibe-zuke with salmon roe.
This specialty features bite-sized pieces of salmon marinated in a special sauce made with salmon soy sauce, along with flavorful salmon roe (ikura). The combination creates a rich and authentic taste that showcases the best of Hokkaido’s seafood.
The natural salmon offers a satisfying texture and delicate appearance, while its premium flavor melts in your mouth, making every bite a true delight.
It pairs perfectly with steamed rice and can also be enjoyed in a variety of dishes, such as hand-rolled sushi or mixed into pasta for a flavorful twist.
Price
-
¥1,900 (tax included)
Hokkaido Means Crab! Sapporo Morning Market’s Takasui Hairy Crab
A Hokkaido Classic: Takasui Hairy Crab from Sapporo Morning Market
At Takasui, a well-known seafood shop in Sapporo Morning Market, premium-quality hairy crab (kegani) is one of the most popular specialties.
Known for its rich flavor and generously packed meat, this crab is available in impressive sizes of up to 1 kg, making it a luxurious treat for seafood lovers. The shell can be easily cut open with kitchen scissors, allowing you to enjoy the crab with minimal effort.
It can be prepared in a variety of ways, including mixed with rich crab tomalley (kani miso) or used in a hearty hairy crab hot pot, bringing out the full flavor of this Hokkaido delicacy.
Storage
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Frozen: Approximately 1 month
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After thawing: Consume within 2–3 days when refrigerated
Perfect for sharing with family and friends, Takasui Hairy Crab makes an unforgettable Hokkaido souvenir.
Estimated Price
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¥15,000 (tax included)
The Perfect Rice Companion! Murakami Shoten’s Homemade Sea Urchin Tsukudani
A Perfect Match for Rice: Murakami Shoten’s Homemade Sea Urchin Tsukudani
The Sea Urchin Tsukudani from Uni Murakami Hakodate Main Store is one of Hokkaido’s most popular gourmet souvenirs.
Made with fresh sea urchin and no preservatives, this delicacy is carefully handcrafted by skilled artisans. It is known for its delicate sweetness, rich umami flavor, and smooth texture that highlights the natural taste of premium sea urchin.
Each package contains 60g and has a shelf life of 60 days when kept frozen.
Available at the Hakodate Main Store, the Sapporo branch, and through online ordering, this specialty is an excellent souvenir choice. It can be enjoyed as a flavorful accompaniment to rice or as a sophisticated snack to pair with drinks.
Price
-
¥1,728 (tax included)
Irresistible for Seafood and Sake Lovers! Shinya’s Smoked Scallops in Oil
A Must-Try for Drink Lovers: Shinya’s Smoked Scallops in Oil
Shinya’s Smoked Scallops in Oil is a traditional delicacy that has been loved for more than 60 years. Packed with the rich umami flavor of scallops, it makes an excellent souvenir and a perfect accompaniment to alcoholic beverages.
The scallops are first boiled in salt water, lightly smoked, and then carefully preserved in a specially selected vegetable oil. This process enhances their natural sweetness and creates a rich, savory flavor that seafood lovers will appreciate.
Another appealing feature is its elegant presentation. The product comes in a beautifully packaged gift box, giving it a premium feel that makes it ideal as a gift for someone special or for travelers looking for a sophisticated souvenir beyond the usual sweets.
Price
- ¥3,600 (tax included)
Choose Unique Hokkaido Souvenirs and Make Your Trip Even More Memorable!
Hokkaido offers an incredible variety of delicious souvenirs, including many famous local specialties and regional delicacies.
We hope this guide helps you find the perfect Hokkaido souvenir filled with the unique flavors and charm of the region. Whether you’re choosing a gift for someone special or a treat for yourself, these local products are a wonderful way to bring home lasting memories of your trip.
Final Thoughts
From famous sweets and dairy products to premium seafood delicacies, Hokkaido offers a wide range of unique souvenirs that showcase the region’s rich flavors and charm. Use this guide to find the perfect gift for loved ones—or a special treat for yourself—and take home a memorable taste of Hokkaido.
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